Average Time on Site

  The average time spent on your site is the amount of time spent browsing it. A high bounce rate indicates a low average time spent on site. It implies that users are not staying long enough to perform the appropriate action to meet your business objectives. Using Google Analytics, it is estimated by dividing…

Average Revenue Per User (ARPU)

  The average revenue per user is the metric used by eCommerce companies to estimate the revenue-generating level of individual customers. It is used to continually track a company‚Äôs annual growth. ARPU is calculated as total revenue against the average customer/user. ARPU = Total Revenue/ Average Customer This metric is used by eCommerce companies to…

Affiliate Marketing

Affiliate marketing is a type of advertising in which publishers are compensated for promoting a retailer or advertiser’s product or service. For delivering a certain result to the store or advertiser, the affiliate partner gets compensated. Affiliate marketing is a desirable business because it involves low risk, maybe no risk at all. Starting a business…

Abandoned Cart

When a customer adds a product to an eCommerce site’s online shopping cart but does not go to checkout and finalize the transaction. Users may abandon if they are not ready to purchase. Instead, they’re utilizing their basket as a “wish list” while they compare costs and shop. Usually, when customers abandon their shopping carts,…

A/B Testing

A/B testing is a technique for comparing two similar or almost identical things in a group of people, such as two distinct website layouts or a promotional deal. The purpose of an A/B test is to see how different variations affect conversion rates.