E-commerce SEO is the process of increasing the visibility of an online business on search engine results pages. E-commerce search engine optimization is a technique that focuses on increasing traffic and sales by ranking product pages as high as possible in search engines. E-commerce SEO is critical to the success of an online shop. How…
Drop shipping is a retail fulfillment strategy in which a company does not hold stock of the items it sells. When a drop shipping store offers a product, it buys it from a third party (a manufacturer, wholesaler, or another retailer) who then sends it to the client directly. Drop shipping simply makes you a…
Discount codes are used to persuade people to buy online in the same manner that coupons from your local newspaper were utilized in the past. Discount codes are personalized or publicly available codes that buyers may use as a purchase incentive to lower the cost of their item. Discount coupons may be a powerful tool…
Customer Lifetime Value is the total revenue a business can expect from a single customer’s account throughout their business relationship. The more transactional a customer gets the more their expected customer lifespan. CLV is also useful for making business decisions. For example, you can use customer lifetime value to identify and target the most valuable…
A Conversion Funnel is an eCommerce word that refers to the many phases of a buyer’s journey that lead up to a purchase. The funnel metaphor depicts the progressive drop of potential clients as they progress through the conversion journey. It is categorized into three: – Upper funnel – Middle funnel – Lower funnel The…
The click-through rate (CTR) is the ratio of the number of individuals who click on a certain link or call to action to the number of times the link was shown to them (the number of impressions). CTR is calculated by using the click-through against impressions made by the content to a percentage. CTR =…
In the most basic terms, a chargeback is the retroactive cancellation and return of a transaction made on your credit or debit card. You file a chargeback request with the bank that issued the card. However, you may only do so under one of two conditions: There was an unlawful transaction, or the approved transaction…
A business to consumer is a company that trades directly with the last agent of the distribution chain. These are the commerce activities that happen between a business and its consumers. B2C refers to when customers directly involve themselves with the purchase of a product from a seller. For example, shopping for a dress…
Business to business refers to the exchange activities going on between two businesses rather than between a business and a customer. At the wholesale level, the transaction is done between companies. A B2B company can be a marketing firm, advertisement agency, software as a service, and business that sell products wholesale. A company selling…
A brick-and-mortar store is the physical location of a business. This is the conventional business way of having a face-to-face experience with company representatives and building customer relationships. A brick-and-mortar store gives customers the chance to interact with the company, an experience that is not available online. To an extent, this mode of business guarantees…
