Revenue per visitor (RPV) is a metric that measures the average amount of money earned from each individual visitor to a Shopify store. This is calculated by dividing the total revenue generated by the number of visitors to the store. This helps store owners to know the average how much a customer spends on…
Single channel as the name implies is when a store owner provides their services from one channel. It is either an online store-only or a physical store-only business. Single-channel marketing is a marketing strategy where a business focuses on promoting its products or services through a single marketing channel, such as social media, email,…
Having multiple channels for marketing and gaining sales is what increases the chances of building a profitable store or business. Commerce directly involves activities of sales which can be done anywhere parties involved deem fit. Hence, the reason for physical stores where people can meet their purchase needs. Omnichannel is an e-commerce marketing method where…
Multichannel is the combination of different marketing techniques to drive sales and revenue in eCommerce. Historically before the emergence of eCommerce, goods are sold basically from physical stores. Customers can only access a brick-and-mortar store to get items. E-commerce brings an online store where retailers can make their products available for a wider reach. Integrating…
Average Order Value (AOV) is a metric used in e-commerce that calculates the typical sum of all orders made with a particular merchant over a specified time. Average order value is an important metric for online stores to be aware of, influencing important business choices like advertising spend, store design, and product pricing. It is…
Bundling in eCommerce is a marketing strategy where you put two products together, usually as a set to be sold at a cheaper price. This set must be cheaper compared to when the items are bought separately. For instance, rather than marketing Shampoos and Conditioners differently, offering them as a set at a discounted price…
This is a metric used by analytical tools like Google Analytics to measure the number of people, who after visiting an online store puts an item into their cart. Cart-to-detail rate metric is a crucial tool to track the effectiveness of your sales funnel. This metric measures the number of customers who add items to…
A user journey map is a diagram that walks you through a person’s customer journey as they engage with your website or app. It enables businesses, particularly your UX team, to perceive the brand from the perspective of the user, as well as the experience and contact with your product throughout their digital channels. …
You are likely always on the lookout for ways to increase your customer base and boost your sales as a Shopify merchant. One effective way to do this is by utilizing the top-of-the-funnel marketing strategy. The top of the funnel, also known as the TOFU, is the first stage in the customer journey where potential…
A third-party payment processor is a service that allows a company to take payments without having its own merchant account, which is required to keep the money collected from card purchases. These processors often provide quick installations, flat-rate fees, and process transactions from several businesses into pooled merchant accounts in order to decrease…
