FOMO is a way of making your customers who are indecisive about buying a product buy them as quickly as possible. Fear of missing out is a trick that works for online stores especially when they offer valuable services. You would want to know how visitors count has a tie with creating sales urgency and…
Bars are popular when it comes to e-commerce websites. They are used to create adverts or campaigns that can leave customers with a good impression and create avenues to increase sales for store merchants. Shopify is the second largest e-commerce platform supporting over 1.75 million merchants worldwide. To aid the growth of these store owners,…
Hi, welcome to Matsay’s Store. Welcoming visitors to a space is not just an e-commerce idea but a business thing to always give customers a comfortable stay by handing out the first hand of ‘greeting’. Welcome mats are one way to give your customers a good feeling about your store or website. It’s an easy…
When you get traffic from certain countries that do not give sales conversion as a Shopify merchant, one way to get rid of this blocker is to restrict traffic from such countries. Geolocation redirect is one of many Shopify app features that allows you to restrict, block, or redirect specific IP addresses or countries from…
General Data Protection Regulation is an EU data regulatory policy to keep organizations in check when transacting with European customers. Due to the heavy way e-commerce is driven on customers’ data, this is to ensure that customers’ privacy is intact and not breached while they transact with many websites. That is why today, you will…
In marketing, aiming to see sales skyrocket implies giving your customers the best impression that would nudge them to buy instantly. It is undeniable that in e-commerce today, announcements and campaigns are ways to get information and promotional messages across to visitors, first-timers, or returning customers on your website. When planning a campaign you need…
When thinking of increasing sales, the first idea that comes to mind is how do you want those abandoned carts checked out as soon as possible? or how do you want to motivate your customers to check their carts out instantly? Objectives like this can be met using a cart countdown to reduce cart abandonment,…
Getting customers trust begins from how they find it easy to use your website considering that they would be sharing discrete data with you. Yes, your customers can sue you if they feel threatened by your store’s mode of business. E-commerce laws are relative for all in the industry whether small or medium or big…
The longer a customer thinks about whether they should buy a product or not, the higher their chances of not getting to buy the product. If your visitors see that there might be thousands or millions of people like them viewing a product, they would want to buy instantly. Creating a sense of scarcity and…
Product bundling is not a novel marketing approach, even at brick-and-mortar stores. It has recently gained popularity in the world of e-commerce. Combining at least two or more goods into a single unit increases the market average order value and revenue per customer. Product bundling is a fantastic approach to compete with other retailers while…