Customer service is not limited to selling items to your customers and providing them with support on how to use those products when need be. As a brand, you need to ensure your customers enjoy their shopping experience to the fullest extent possible using the measure that is within your reach at little or no cost.
Sales, customer service, and good shopping experiences do not end once a customer finds the product they are looking for. Rather, I’d say you just began your work as a store merchant.
Table Of Content
2. Ways To Boost Engagement And Sales Using The Shopify Thank You Page
– Discounts And Incentives
– Short Appreciative Message
– Similar Product Upsell
– Share And Ask For Reviews
– Social Media Page Buttons
Post-purchase period is quite the moment every online buyer looks forward to. Just like an expectant mother eager to see her child. They paid for the product, so they can’t wait to lay their hands on it. Thus, how can you make these waiting periods enjoyable and comfortable for your customers?
First, you need to optimize your order status page. The order status page is popular among Shopify store owners as the thank you page. This page is what a buyer gets once their payment is confirmed.
The customer gets to fill in the required details for delivery, know the state of their order fulfillment, and track delivery. The fact that there is so much happening on the order status page shows you yet another reason why you need to make use of it for excellent customer experience and marketing.
There are many ways to maximize the thank you page to increase sales and customer loyalty. To get this done, you need to customize your thank you page. This customization might require that you integrate a third-party app from the Shopify app store on your store. This way you get to be creative with the thank you page.
In this blog post, I will share with you five ways you can get creative with the order status page and gain more sales for your Shopify store.
Ways To Boost Engagement And Sales Using The Shopify Thank You Page
Thank you pages are an immensely valuable part of the customer experience on an e-commerce Shopify store. They are the page that a customer is directed to after completing a purchase, and they provide an opportunity to engage with the customer and build a relationship.
Here are five creative ways you can use the Shopify Thank You page app to boost customer engagement:
1. Discounts And Incentives
Bonus, discounts, free shipping, gifts, etc saves online buyer extra bucks so they fall for it all the time.
Read of a guy whose mama does not like getting items online because she doesn’t want to pay for shipping.
Funny right? You can gain the hearts of such customers by offering free shipping.
Once they know they can get an item and ship it for free, they are definitely going to buy them instantly. This way you are engaging and converting a wandering customer.
This is also the perfect spot to encourage repeat business by offering a discount or coupon code for the customer’s next purchase. This can be a great way to turn one-time customers into loyal ones.
2. Short Appreciative Message
Don’t be too stingy with sweet words when it comes to your customers. Let the “Thank You’s”, “Your Satisfaction Is Our Delight”, “We would love to see you again”, let those words flow.
Being affectionate or showing empathy is the core of good business. Your customers feel more relatable with the brand that way. The gist is we all love to be eulogized as humans.
Your order status page can be your selling point to increase customers’ average order value. Once you can captivate customers’ attention, you are a stone’s throw to getting to their hearts.
3. Similar Product Upsell
To give customers the feeling that you are passionate about them as an individual, you can upsell products that they’ve taken interest in while shopping on the order status page.
This gives presents your brand as being personable. This can be customers’ point of influence to buy such products. To further strengthen their instincts, you can attach a discount or freebie to such items.
You can as well upsell similar or related products to the one that has been bought. Let’s say, for instance, a customer ordered a hair wig from a Shopify hair store, you can upsell products like wig caps, fancy clips, hair spray, hair wax, etc on the thank you page.
Some customers only remember they need these items once you remind them. That is how to take advantage of the thank you page.
4. Share And Ask For Reviews
There is a rule that every online buyer keeps at the back of their palms; “Never Click Buy Without Checking Review”.
Reviews are vital if you would hit a vast sales mark for your Shopify store. Customers are quick to buy items they either read about or hear other people share their experiences while using or buying the product.
The most suitable spot to ask for reviews from customers is the post-purchase page which the thank you page fits into. The customer would already have something to say about your brand at this point in the process. Giving your customers a pleasant experience is crucial so that they will provide positive reviews as they finalize their purchase.
5. Social Media Page Buttons
Adding the links to your social media pages on the order status page interests customers to want to see what you have to offer on those platforms. Some Shopify brand uses their social media pages to repost user-generated content from existing customers who have gotten an item from them.
Social media also contributes as a sales channel for every store owner. That is the platform where you can give exposure to your brand and drive more traffic to your Shopify store.
Encourage customers to follow your business on social media by including links to your profiles on the thank you page. This can help you stay top of mind with customers and build a community around your brand.
Finally, the Shopify Thank You page is a useful tool for increasing customer interaction and developing relationships with your customers.
You can create a good and engaging experience for your consumers on the thank you page by offering discounts, asking for reviews and comments, sharing social media connections, providing tools and information, and presenting customer testimonials. You also can convert one-time customers into devoted fans and increase revenue for your e-commerce Shopify store by using these methods.