price bundling

Price And Product Bundling: Increase Average Order Value With This Marketing Strategy [Advantages & Disadvantages]

Product bundling is not a novel marketing approach, even at brick-and-mortar stores. It has recently gained popularity in the world of e-commerce. Combining at least two or more goods into a single unit increases the market average order value and revenue per customer. Product bundling is a fantastic approach to compete with other retailers while…