It is one thing to make awareness of your brand when you are just starting out and looking to acquire customers for your e-commerce store. Do you know what the next big thing is after this? It is introducing a new product when you already have an existing line of products that you sell. A…
It is fascinating that the world is moving at the speed of light when it comes to technology-backed businesses. That is why e-commerce has become a household figure. There are barely any retail stores without an online platform where customers can make purchases right from the comfort of their homes. As a store owner, it…
If I do the “Zig-zag” marketing on my store, what chance do I stand to get when it comes to sales? Is this marketing going to increase the numbers I have in terms of customers? Will my sales scale go up? What will I offer in exchange for that? This is most likely the conversation…
Knowing how the mind of customers in your industry or product niche works can be your unique selling point. Marketing psychology is a gateway to getting your customers to spend more when you know how to make the dart hit the board. To build a cluster of loyal and purchase-effective customers, you need to position…
Traffic numbers, visitors, and customers are very unique e-commerce terms. You need the traffic to build your customer base. In the same breath, you need to keep your customers consistent to have loyal customers who increase your customer retention rate and customer lifetime value. As a Shopify merchant, converting leads into regular and paying customers…
Every idea, skill, or business needs a strategy on how to win or make it work. If you need to strategize to win a game. You definitely need to plan on how to win existing competitors in the e-commerce game you want to play. No matter how new an idea is to you, there will…
Low sales conversion should be a thing of worry for any store owner. No matter how long you’ve been in the online selling game, you will definitely be concerned when you experience low sales conversion. If you keep getting high traffic of visitors to your store without them converting, that is a posing threat to…
Online buyers can be skeptical about buying from your store especially when it is a new store with almost no sales history and no existing customers. How then will they measure your customer service or know the authenticity of your products? That is most likely the dilemma of a store just starting out with no…
Do you feel the sales you are currently getting on your Shopify store still feel like a drop of water in your big bowl? If that is the case, this post can guide you through the marketing strategies you can engage in to help increase sales and encourage your customers to buy more. Gaining sales…
Good relationship is the bedrock of every successful business. Behind the scenes of every e-commerce store is a well-laid customer experience that helps Shopify store owners retain customers. The key to increasing sales and customer retention is to engage in activities that can increase customers’ trust. The payback for a store when its customers trust…