Creating sales urgency is one sure way to boost your customers’ morale to quickly make purchase decisions. This in turn creates more sales and increases your average order value. If each customer can be motivated by the marketing activities that put in their emotions and thoughts the idea of quickly buying an item, you have successfully created sales urgency.
Urgency in sales happens when retailers or store-owners use specific marketing strategies to ensure that their visitors or customers feel the urge that if they do not buy the item now, they might lose out on buying it in the future.
Setting a cart countdown timer is a way of creating sales urgency. A timer nudges the customers to take quick purchase decisions especially when the timer is ending in a limited time. For instance, a retailer running a sales event would have a time attached to it. “Buy items now and get a 50% discount. Sales end in 1 hour: 30 minutes: 55 seconds”
Countdown timers in the cart reach the audience individually. Usually, it is used to make customers check out on their cart in the quickest time possible. This helps retailers reduce the cart abandonment rate. Sometimes this cart countdown timer may attract a discount that motivates the customer to hit the checkout button faster.
In this post, we will be comparing two Shopify apps that are used to create countdown timers in customers’ carts. The two apps are Storebundle and Scarcity: countdown cart timer.
Storebundle VS Scarcity: Countdown Cart Timer.
The Storebundle Cart Countdown app allows you to create a timer in customers’ carts using the features of the app. Storebundle gives you a quick easy-to-go layout for creating your cart countdown timer. With this app, you will have your timer ready in a few minutes.
Scarcity Timer allows you to create a timer for certain products. This is so that customers do not keep these products lying in the cart for too long without having to buy them.
Read: Increasing E-commerce Sales Using Cart Countdown.
Also, there is a customization tab that allows you to choose the border color, background color, and text alignment. With these, you can create a cart timer that soothes your niche.
The app also allows you to choose the title for your cart countdown timer will be. These preset help you streamline the reason for the cart timer. These presets include a timer set to clear customers’ carts in case of cart abandonment and several sales event cart timers.
Storebundle gives you the chance to tag the countdown timer with whatever title soothes you and not limit you to some preset titles. With this, you can be creative and flexible with cart timers compared to the Scarcity Countdown Timer which leaves you with certain preset heading
Scarcity Cart Countdown Timer has a section for setting the timer’s start time and other settings such as the next action after the timer ends and when the customer is not in the cart
Storebundle Cart Countdown
Scarcity Cart Countdown Timer
Checking these two designs, Storebundle has a more appealing cart timer design layout compared to Scarcity Cart Countdown Timer. A customer will relate well more with the design from Storebundle than Scarcity Cart Timer. Note that, this is what the timer looks like in a customer’s cart.
