Are you bothered about how to keep the influx of customers or traffic your get during holiday sales like Black Friday loyal to your store?
This is a guide on how to retain new customers acquired from the Black Friday Cyber Monday (BFCM) holiday sales. Let’s see what customer retention is and how it can boost sales and revenue for your Shopify store.
Holiday sales season is that time of the year when e-commerce store owners get to experience a bunch of people rushing to visit their store either to buy an item on sale or check what the store has to offer. So there is a huge number of first-time visitors to most Shopify stores.
Not to lose all of this high traffic in the store, as a store owner, you need to place a firm marketing strategy that can help you retain a good number of holiday sales visitors and increase your customer loyalty.
Customer retention outside sales season comes with its own perks which might require extra effort during a sales rush period when most online shoppers may not have the luxury of time to spend a long time on stores’ websites. You need to map out your strategy that can attract customers and leave a good impression in their hearts that would make them always want to return to buy from your store.
Marketing Tips To Boost Customer Retention Pre & Post Black Friday
1. Quality and impressive customer service
The way kind words or good food get to people’s hearts is the same way a good customer support team can make your customers stay and stick with your brand. Customer service is not the part of your business that you want to joke with. You need to be up and doing and particular about who and how customer support is handled.
If your goal is to get a portion of customers who visit your store during sales season, then you have to make an impression in the hearts of first-time buyers by providing good and seamless customer service.
Based on online customers’ experiences, 81% of customers claim to return to a store to buy again after having a good customer support experience. While good customer service can make a customer stay, bad customer experience can increase chun rate post-sales season.
2. Retarget customers post-sales
Retargeting is a marketing strategy that helps e-commerce store owners reach customers who have engaged the brand before with exciting and attractive promotions to nudge them to have repeat purchases or visit the store again.
A good way to reach out to customers who patronize you during Black Friday is to craft promotion ads that reach this audience either appreciating them for making a purchase during the sales season or giving them a discount if they return to buy again from the store.
You can also explore other ways of retargeting customers through consistent and good email content. To make this more attractive for such customers, you can attach a loyalty program or discount when they make their next purchase.
Whichever one you desire, ensure you do not let customers acquired during BFCM lose after their one-time purchase if you want to increase customer retention and sales. The core reason why you need to retarget customers is that they had a one-time purchase which might leave them to forget the particular brand they got the item from.
3. Discount or freebies on the thank you page
Optimizing your thank you page gives you an advantage in retaining customers. Although the thank you page is the bottom sales funnel page, it is also another opportunity where you can nudge customers to return to buy again or leave them with a good final impression.
For post-sales effect, you should get your thank you page ready and customized to fit the Black Friday Cyber Monday sales. On the thank you page (also known as the order status page), you can outline a plan on several marketing strategies that can bring a customer back to buy again and constantly keep them as loyal customers.
Out of several marketing tips, empathy in terms of appreciation can be why a customer might be retained. You can also use discounts that can be redeemed at the next purchase as a means of bringing them back to your store.
4. Have a seamless shopping omnichannel across your platforms
Providing a seamless shopping experience across all your store’s platforms can be your unique selling point to get customers to stay loyal to your brand. Omnichannel marketing is the marketing that integrates the shopping experience across every platform from physical stores to social media orders, to Shopify stores, mobile apps, or web versions.
Once customers know that they can start an order on their mobile phone and complete it seamlessly on a desktop or in a physical store, you get an extra point to make first-time buyers stay loyal to your brand. The essence of omnichannel marketing is to make it convenient for customers to make a purchase without having any excuse or restriction.