It is one thing to make awareness of your brand when you are just starting out and looking to acquire customers for your e-commerce store. Do you know what the next big thing is after this? It is introducing a new product when you already have an existing line of products that you sell. A…
Growing a business whether online or in a physical store is no child’s play. Marketing is the same for online and offline businesses. Each of them may have specific differences which may be an edge over the other but they both need intentional efforts and skills. For e-commerce (online) businesses, the advantage is you can…
The biggest sale season of the year is upon us again. This year you can do things better to gain more sales and retain a bunch of customers you get during the sales season. To achieve this feat, you need to make a place and prepare your Shopify store to maximize this sales season for…
Handling your Shopify homepage with the proper marketing strategy can take your store’s sales history and visitor retention rate from zero to a hundred. One of the pages you should never be in a hurry to set up is your homepage. Ask me why? Anytime a potential customer comes across your store on social media…
On every store owner’s mind, is how to make good profit and sales from their e-commerce store. By now, as a store owner, you should know there are several marketing strategies t help you increase sales for your store. Amidst all these strategies lies optimization the key part of optimizing your store’s major pages. Because…
Capturing the hearts and wallets of potential customers like never before with the dynamic world might need you to go the extra with promoting your services or products, even with customers who have either visited your store or patronized you before using retargeting Ads. If you’ve ever wondered how to bring back lost customers and…
Gaining thousands of customers is good, but having customers who are loyal to your store is perfect. The reason behind this is that loyal customers are said to visit your store often to have repeat purchases. With this, your customer retention rate can improve tremendously. And more can be done to improve customer experience to…
It is fascinating that the world is moving at the speed of light when it comes to technology-backed businesses. That is why e-commerce has become a household figure. There are barely any retail stores without an online platform where customers can make purchases right from the comfort of their homes. As a store owner, it…
You remember that time you were shopping on an e-commerce store and during your time touring the website, you can product recommendations that were outside the specific item you were looking for. That act right there, where you get to see related products pop up is what we call upsell. Store owners use this measure…
E-commerce has changed the way businesses operate and network with their customers. With the increase in online shopping, store owners have directed marketing efforts toward creating a powerful digital presence to attract and engage customers. However, having an e-commerce store is not enough to guarantee success in the competitive market. Especially for retailers who have…