It is one thing to make awareness of your brand when you are just starting out and looking to acquire customers for your e-commerce store. Do you know what the next big thing is after this? It is introducing a new product when you already have an existing line of products that you sell. A…
Growing a business whether online or in a physical store is no child’s play. Marketing is the same for online and offline businesses. Each of them may have specific differences which may be an edge over the other but they both need intentional efforts and skills. For e-commerce (online) businesses, the advantage is you can…
As an e-commerce merchant, you would have seen and read several times how you can reduce cart abandonment, retain more customers, encourage your customers to have repeat purchases, and attract more sales by offering buyers free shipping or a fee cut in their shipping cost. Now that I’m certain that you have the idea of…
Capturing the hearts and wallets of potential customers like never before with the dynamic world might need you to go the extra with promoting your services or products, even with customers who have either visited your store or patronized you before using retargeting Ads. If you’ve ever wondered how to bring back lost customers and…
Customer acquisition is a very popular marketing and sales growth strategy among e-commerce merchants and business owners in general. They are of the school of thought that new customers can bring them the kind of sales target they want to hit. In reality, it is a different ball game trying to improve sales by acquiring…
Gaining thousands of customers is good, but having customers who are loyal to your store is perfect. The reason behind this is that loyal customers are said to visit your store often to have repeat purchases. With this, your customer retention rate can improve tremendously. And more can be done to improve customer experience to…
You remember that time you were shopping on an e-commerce store and during your time touring the website, you can product recommendations that were outside the specific item you were looking for. That act right there, where you get to see related products pop up is what we call upsell. Store owners use this measure…
E-commerce has changed the way businesses operate and network with their customers. With the increase in online shopping, store owners have directed marketing efforts toward creating a powerful digital presence to attract and engage customers. However, having an e-commerce store is not enough to guarantee success in the competitive market. Especially for retailers who have…
E-commerce has become the go-to option for anyone looking to make money from online business. E-commerce is known to be a business that entrepreneurs can do without investing huge capital before breaking into the industry. As smooth as the e-commerce business appears, it does require more tactics than meets the eye. Different product or industry…
If I do the “Zig-zag” marketing on my store, what chance do I stand to get when it comes to sales? Is this marketing going to increase the numbers I have in terms of customers? Will my sales scale go up? What will I offer in exchange for that? This is most likely the conversation…