One of the many ways to sell slow-moving products in your stock-keeping unit is to bundle them with high-selling items. Creating a combo of both products will give the slow-moving product the publicity that it needs.
Bundling is an e-commerce strategy used by retailers both in their physical stores and online shops. This marketing technique helps businesses meet their sales target and at the same time do more sales.
A Journal of Retailing and Consumer Services by ResearchGate shows that product bundling can help the firm achieve better sales and revenue performance and to achieve a satisfactory result when bundling, the price discount must be attractive enough to the buyer.
Shopify offers seamless apps that can be integrated by store owners to meet their goals, sell more, and earn super profits.
How To Market Your Product Bundles?
When bundling to boost sales and increase revenue, there are marketing or advertising techniques you need to make your bundles sellable. In this research, Ruiliang Yan et al concluded that a product bundle that is advertised is positioned to sell more than a product bundle without an advertisement.
Advertisement or promotion does not necessarily have to be paid for. There are multiple ways you can create promotions for products in your store. You say how?
Product bundling requires that you put two products together to be sold as a single unit. There are things you need to consider when bundling;
– Know what your customers want
– Put a high-selling product as the main product in the mix.
– Know which bundling type works for your product niche
Your selling point in every bundle is the high-selling or fast-selling product you have in the mix. A fast-selling item is your doorway to promoting the slow-moving products plus an attractive discount that triggers customers to buy once they come across the bundle.
Pricing is also a key to having a super-selling product bundle. Even when everything about your bundle is right, the price is the icing on the cake. Offer an irresistible discount for your bundles however, do not cut down too much on your profits.
Related: Price And Product Bundling: Increase Average Order Value With This Marketing Strategy [Advantages & Disadvantages]
5 Shopify Bundle Apps For Your Store
These Shopify apps have some of the features you need to keep your product bundles running.
1. Booster: Product Bundles
Booster allows you to design product bundles that will keep your consumers loyal and turn first-time purchasers into repeat shoppers. It takes less than a minute to create a bundle and publish it in your shop. It may also provide package discounts to encourage spending. You may combine as many goods as you like.
Features
– Multiple product bundling
– Easy to set up bundles
– Unlimited Bundles
– Discount by percentage, fixed amount, or set price.
– Highly customizable
– Apply additional discounts to bundled orders
2. StoreBundle
StoreBundle is an all-in-one Shopify app that helps you achieve all your marketing goals by integrating one app. The plus you get is that your website does not get jampacked with many apps that end up reducing site speed.
With Storebundle, you can create an in-cart upsell that triggers your customers to purchase or add an item to their cart before checking out. Also, you can block or redirect certain IP addresses or countries to other websites to help you track customers’ locations and also offer better services to them.
Other features:
– Create welcome mats to make visitors comfortable with your store
– Protect your content and images using the content protection app
– Guide your visitors using the GDPR cookie
3. ReConvert Upsell & Cross-sell
Reconvert is an upsell and cross-sell app that allows you to create a check-out upsell that boosts your revenue without having to spend heavily on adverts.
Upsell and cross-sell is an e-commerce marketing technique that helps you increase AOV with minimal promotion cost.
Reconvert aids you with designing post-purchase pages, aftersell, check-out triggers, and a smart AI product recommendation engine for personalized offers.
4. SEO Booster
SEO booster helps you increase your site speed and boost customer experience while they use your store.
It also scans your website to discover existing SEO issues and gives a detailed guide on how to fix those issues. With SEO booster you can optimize your images’ alt text, meta tags, URLs, and sitemap using Google’s recommendation.
Features
– Accelerate page speed on desktop and mobile for 365days
– Auto SEO tags, Broken Links, Sitemap, Image ALT
– Daily SEO analysis report
– Solution to SEO issues
5. AVADA SEO Suite
Avada SEO suite app helps you build on-page SEO for your Shopify store. It optimizes web images using alt texts to match Google’s algorithm.
Also, it helps reduce the image size to improve page speed and still keep the image quality for a good user experience. This image optimization has an automatic and custom feature.
Features
– Improve Page Speed
– Makes the website readable to Google’s search engine
– Image optimization using alt tag
– Image size and quality optimizer
– Auto-add Google structure data
– Meta tag optimization
– SEO analysis
– HTML sitemap
Wrap
Product bundling is the easiest and less costly method of increasing sales and revenue. To reach these goals using the bundling strategy, you need these Shopify apps integrated into your store to maximize the gains.
