QR code is an image picturing multiple small bars or square and rectangular boxes with in-built machine-readable codes which are typically used for storing product information such as price, product care, shipping details, payment method, and so on.
QR code is quite popular in the retail business as it serves as a faster means of providing customers with all relevant details about stores or products. This technology is usually accessible on a smartphone by scanning the bar code via its camera. Many benefits are attached to the use of QR codes for retailers which include;
– Marketing tool: QR codes can be used as marketing avenues whereby you can direct customers to your store when they scan the code.
– Programme product and product care details which customers will find handy post-purchase.
– Offer discount
– Motivate customers to leave product reviews
Benefits of QR Codes
1. Keep customers engaged
Using QR codes for marketing helps you keep your customers engaged beyond what they can see in your store. A QR code bar can contain products that you are offering for sale or promo. It introduces your customers to a whole new world of your store.
QR code can also help you increase your customers average time spent on site as customers engage the QR code.
2. Cheaper in terms of cost
QR codes are quite less costly to create as a marketing scheme compared to other ways of promoting your store or products. Plus QR codes require less technical expertise to create compared to banners or posters for marketing goals.
3. Review or rating channel
Aside from having product promotions using a QR code, you can also gain reviews for your products via this channel. A customer can scan a QR code to land on a review page, improving their experience.
As a Shopify merchant, creating a QR code for your store requires you to choose an app from the Shopify app store that can help you programme the bar code and have it displayed on your choice page. This article is going to help you choose between two QR code software.
Storebundle VS QR Code Generator Hub
QR Code Generator Hub allows you to create QR codes in a single unit and also in bulk creation. The bulk creation is a paid feature that requires you to choose a subscription plan.
With this app, you can also search for QR codes you have generated either by the date or number of scans a QR code has.
Creating a QR code using the Code Generator Hub app, help you create QR codes for specific pages on your website. The destination box gives you a dropdown of pages where you want to display these QR codes.
The customization bar for the QR Code Generator Hub app, allows you to choose among many options, the color, and design of QR codes. You can as well add a logo to the code and choose a shape for the logo with other customization details. This QR code can be downloaded and saved in multiple formats; PNG, JPG, and SVG.
Related: Price And Product Bundling: Increase Average Order Value With This Marketing Strategy [Advantages & Disadvantages]
Storebundle allows you to create a QR code and download the QR code with 3 format options; PDF, PNG, and SVG.
With Storebundle you can add a QR code to your Shopify page, product page, custom URL, Cart, and checkout page. QR Code Generator Hub has an edge in this quarter because you can attach the code to a mobile app or vCard.
When generating a QR code, for both apps, you can attach a discount count that you have created for your store to it so that when the code is scanned it offers the customer a discount.
The customization tab for Storebundle is quite minimal and gives you a straight-to-goal feel while you can choose colors for your QR codes. Storebundle does not have the different designs of bar codes as QR Code Generator Hub does. Also, you cannot attach an image to the bar code when using the Storebundle QR code generator.
Storebundle app offers you a great deal of benefits that helps you reduce the number of apps you install on your store which can slow down your site speed.
Storebundle is a multipurpose app that is not limited to generating QR codes only. You can also create welcome mats, and pop-ups, display visitors count, redirect unwanted traffic, and many more.