Knowing what the e-commerce game is and how to play it to get sales is a plus for any store owner. Doing e-comerce today means that you have a number of other people offering your kind of service. It may not be directly the same but you both can be selling similar products.
In simple and straight terms, you have stores your are competing for customers with. What this implies is that any customer you get to make a pruchase on your store needs to be retained.
Repeat customers are the life of the party for you revenue and sales. Knowing how to unlock the rhythym to keeping and attracting repeat customers is the driving force for any successful e-commerce stores.
There are many ways to encourage your returning customers to keep buying and spending more. Some of which will be talked about in this article.
What you need to do to attract and keep repeat customers
1. Reward
Rewarding customers is the key to encouraging them to spend more. When customers see that they get a chance at gaining a loyalty point or gift for making a purchase, it becomes faster to take a decision to buy more
A customer who has been rewarded by your loyalty scheme has a better chance to return and buy again. While there are many ways to get your customer rewards, you should invest more in post-purchase rewards.
Having your rewards set at the post-purchase stage encourages customers to return and make another purchase entirely instead of just increasing the average order value of the current order. Usually, to get this done, you can optimize your post-purchase page (thank you page). With the thank you page there are multiple ways to get your customers to return ad buy more.
- The Reorder button comes with a discount
- Discount Reward for next purchase.
- CTA to buy a product
All these features are readily available on the StoreBundle’s Thank You Page Builder to help you reward customers and attract them to return to your store
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2. Quality customer service
This phrase in e-commerce can never be overemphasized.
How you treat your customers before, during, and after a customer’s first purchase is the determinant of whether the customer will return to buy from your store again or not. That is why it is expedient that you invest so much in your customer service team.
Your brand’s support system can say how much of the 20% of your customers bring you the steady income you will be able to get from the 80% of your total customer. The final verdict from customers about your store comes from how they are attended to when there is a need to get support about their purchase.
Good customer service can help you seamlessly keep and attract repeat customers to visit your store again to buy. Hence, your sales marketing does not end after a customer has made their first purchase. What you do post-purchase matters.
You can choose to capture birthdays, send emails at intervals, push notifications, or text messages. The content of your emails or text can be you sharing more details about products the customer has shown interest in.
3. Use feedback from customers
Nothing makes a customer feel more elated than seeing you incorporate their feedback to give a better service.
Collecting reviews and feedback from customers is not done just for other customers to use as a base judgment before buying from your store. It is also your chance to give customers better service when you take these reviews into consideration especially when they are reasonable.
With this, you can up your sales growth game because the customers know better how you can satisfy them. So when they share their thoughts, you sure do not want to miss out on it.
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4. Keep a cool bond with customers
When customers see that you are always trying to stay in touch even though they haven’t made an order in a while, you become a household name in their mouths. It will be easier to remember a brand like yours when they need a service that you offer.
That is why it will be bad for you as a Shopify store owner to abandon your customers after a purchase. Aside from the fact that your will be luring your customers to return to buy again when you keep in touch, it also get you the chance to know your customers more (KYC).
This way you will be able to create a more customer-centered brand that provides satisfying service and sell the kind of products your customers are looking for. Keeping in touch with customers also helps you increase customer trust in your store.
Customer trust is said to help store wonders increase sales by a lot as a survey of customers showed that 83% of them will return to buy once they trust the store. To gain more of this trust, when customers share some personal information such as birthdays with you on your store, keep it in mind and share a gift or message with them when the day comes.
5. Focus on product quality
Nothing can help you beat competitors like offering customers good product quality or making your store known for a certain quality. Whatever side you choose to stand on, just ensure you are able to gain customer trust with it. They should know you for what you sell.
The quality of the product you choose to sell in your store is as important as keeping your customers in the loop. If it is a thrift store customers should know what they want to buy before they do.
Same way if it is a luxury store, you should make it known to customers so they won’t feel like your prices are overpriced. Knowing how to gain customers’ trust in whichever form can be your key to increasing sales.
6. Incentives for multiple purchases and referrals
Crafting incentives for customers after reaching a certain purchase threshold can also help you keep your repeat customers. This encourages repeat buyers to keep up the purchasing spree they are on.
Referrals reward is also a thing in the e-commerce industry to help retailers gain more customers and give better exposure to their stores. When customers know you have an offer to give for every customer they bring to your store, they definitely will be eager to spread with word-of-mouth what your store sells.
This can be another avenue to bring more customers to your store. Practically with rewarding referrals, you can get a string of customers come out from one individual buyer.
7. Create a personalized shopping experience for every customer
A personalized shopping experience is how to get the most from every potential customer who visits your store before they are converted into buyers.
The array of products Mr. A would see when they visit your store can be quite different from the set of products Mr. B gets to see. This is because their product interest is different.
Personalized shopping helps you serve each customer better and nudge them to buy the products they are interested in. Other things you can use to create a personalized shopping experience for customers are using the data they give or demographics, or purchase history to recommend products.
