Online buyers are naturally influenced by the number of products that have been sold. This gives them the impression that it is a good product and that others find it useful, so there is a high volume of products being sold on display. While there are several strategies to influence customers to buy an item,…
They say a stable and returning customer helps businesses stay alive with that frequent profit that comes from their purchases. Repeat customers are the life of the party when it comes to having stable revenue for an e-commerce business. This category of customers has a higher purchasing power and average order value. That is why…
The sky is blue, roses are red, and social media marketing is the pipeline for a successful e-commerce business. We can place our bet that social media is the traffic village for Shopify e-commerce store where buyers with no customer base can actively start an online business. Store owners with existing brick-and-mortar stores can also…
E-commerce has changed the way businesses operate and network with their customers. With the increase in online shopping, store owners have directed marketing efforts toward creating a powerful digital presence to attract and engage customers. However, having an e-commerce store is not enough to guarantee success in the competitive market. Especially for retailers who have…
E-commerce has become the go-to option for anyone looking to make money from online business. E-commerce is known to be a business that entrepreneurs can do without investing huge capital before breaking into the industry. As smooth as the e-commerce business appears, it does require more tactics than meets the eye. Different product or industry…
Traffic numbers, visitors, and customers are very unique e-commerce terms. You need the traffic to build your customer base. In the same breath, you need to keep your customers consistent to have loyal customers who increase your customer retention rate and customer lifetime value. As a Shopify merchant, converting leads into regular and paying customers…
Every idea, skill, or business needs a strategy on how to win or make it work. If you need to strategize to win a game. You definitely need to plan on how to win existing competitors in the e-commerce game you want to play. No matter how new an idea is to you, there will…
Online buyers can be skeptical about buying from your store especially when it is a new store with almost no sales history and no existing customers. How then will they measure your customer service or know the authenticity of your products? That is most likely the dilemma of a store just starting out with no…
Customer retention and customer acquisition are two big terms in e-commerce that store owners must get to understand. Knowing what these terms are and how they can help you grow your store with regard to customer base, sales, and revenue can accelerate your journey as a Shopify merchant. Starting a Shopify store is a one-in-a-million…
In my previous blog article on attracting sales for your Shopify store. I mentioned how competitive the e-commerce space is. To find your feet and compete with existing and strong brands, you need to select marketing strategies that can help you stand out and gain customers’ trust to boost the retention rate for your store.…