Customers here, customers there. A popular lyric on the lips of a retail store owner is about how to increase the customer base they have. The goal behind this is to actually increase sales. Not that they only want to see their customer numbers grow. These numbers translating to sales is the real deal. When…
Shopify features over 8,000 marketing apps that serve different purposes to store owners. Some apps are basically for store design while there are other merchants’ uses for managing their orders and product inventory as well as post-purchase activities. An optimized Shopify store at any point in its marketing journey needs a couple of these apps…
You don’t want to get stuck with the Shopify default theme for the search box. Asking why? 15% of store owners lose out on customers because the search function available on the store’s website is not user-inclined and not good enough to convince the customer to buy or continue their product search. If a default…
Customers are spines to every business. Call them the backbone and they fit in. There is no business that exists without people who keep them in existence with their patronage. The same way a business with no customers will close up is the same way a business without a reasonable amount of returning customers might…