Growing a business whether online or in a physical store is no child’s play. Marketing is the same for online and offline businesses. Each of them may have specific differences which may be an edge over the other but they both need intentional efforts and skills. For e-commerce (online) businesses, the advantage is you can…
Knowing how the mind of customers in your industry or product niche works can be your unique selling point. Marketing psychology is a gateway to getting your customers to spend more when you know how to make the dart hit the board. To build a cluster of loyal and purchase-effective customers, you need to position…
In my previous blog article on attracting sales for your Shopify store. I mentioned how competitive the e-commerce space is. To find your feet and compete with existing and strong brands, you need to select marketing strategies that can help you stand out and gain customers’ trust to boost the retention rate for your store.…