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Customer Retention vs Churn Rate: How To Boost Sales Using E-commerce Metrics

e-commerce, Shopify marketingBy Folashade Olabisi January 15, 2023 Leave a comment

Customer retention and churn rates are top key performance indices for online e-commerce stores. We know sales and revenue are a priority for every Shopify store which is why the retention and churn rate are taken seriously. Table Of Content 1. Article Brief 2. What is Customer Retention Rate? 3. What Is Churn Rate? 4.…

How To Calculate And Reduce Churn Rate For Shopify Stores

e-commerce, Shopify marketingBy Folashade Olabisi November 15, 2022 Leave a comment

Numbers are essential to the growth of every Shopify store. Having the numbers is how to determine if a store is doing well in terms of sales and revenue as well as customer satisfaction. That is why there are several metrics for weighing the performance of an e-commerce store. As one of many metrics, the…