When you receive traffic from particular countries that do not result in sales conversion as a Shopify merchant, one solution to remove this blockage is to restrict traffic from those countries.
Geolocation redirect is one of the numerous Shopify app capabilities that allow you to limit, ban, or redirect particular IP addresses or countries from visiting your website.
Traffic redirection can assist you in filtering out unnecessary visitors and allowing you to focus on visitors who can be converted.
The majority of e-commerce stores use this function so that they may pick where and to whom they wish to sell. Due to brand requirements, several retailers do not send their items outside their immediate vicinity.
In this post, we would be checking out two Shopify Geolocation apps; Storebundle and Open Geo.
The Geo Location Redirect app on Storebundle allows you to create a block list or redirect list for countries or IP addresses of unwanted traffic that comes to your Shopify store. The app has three exclusive sections; my redirect, block page, and analytics page.
The “My Redirect page” has the details of your block or redirect activities. Here, you can create a block or redirect list for different or multiple countries or IP addresses.
This app also has the “Not Operator” rule that helps you block or redirect all countries except one chosen country or IP.
The Block Page has the details of the block or redirects rules also. This is where you can track all your block and redirect rules and also have the content that your visitors see when they are restricted from accessing your website. Storebundle also has a feature that helps you restrict VPN access to your store.
The Analytics Page has the graphical details of the traffic you get from blocked or redirected addresses or countries. You can also get the number of visitors your website gets daily or weekly or monthly.
Open Geo, on the other hand, allows you to block and redirect country, region, or IP address. It also has a function that allows you except certain locations. You can unblock directly once you do not want the rule to be effective anymore.
This can be done on your dashboard while the settings page allows you to customize the layout for redirects or blocks that will be displayed on the storefront.
Storebundle has quite a number of benefits compared to Open Geo. With Storebundle you can track each of the app features that is, block or redirect. You can also restrict VPN access for those who might want to boycott your block or redirect rule.